The Art of the Australian Insult

A boot up the ring-pull
April 2, 2009, 11:15 pm
Filed under: Business, Celebrities | Tags: ,

“It’s possible Kerry Armstrong’s CV won’t be highlighting her brief stint as a shill for Coca-Cola, now that the soft drink giant has been given a boot up the ring-pull for an ad featuring the actress.

With the Australian Competition and Consumer Commission grumpily ordering Coke to retract the ad, which had Armo (“as a mum”) explaining that Coke didn’t make you fat, rot your teeth or contain enough caffeine to make an elephant vibrate, Strewth hopes Kez is gently encouraged to apologise for the line: “My boys now call me Mum the myth-buster”, and for leaving the biggest question unaddressed: whether Coke is any good for cleaning the silverware.”

Strewth reflects on a disastrous campaign by Coca-Cola to persuade mothers that Coke really isn’t so bad for you.


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